Recent news stories, such as the case of a Brescia restaurant where a group of customers fled without paying (https://www.open.online/2025/10/03/fuga-ristorante-brescia-inseguimento-titolare/), highlight not only the importance of security systems but also, and more importantly, the strategic value of data collection. While video surveillance cameras were crucial for identifying those responsible, there’s a more proactive approach that restaurant and venue managers can adopt to prevent similar situations and, at the same time, optimize their business: data collection.

This is where Come-inn fits in—an innovative solution that transforms a security problem into an opportunity for growth and smart management.

Come-inn: From Prevention to Optimization

Come-inn allows for non-invasive data collection, offering several benefits:

  • Proactive Identification: Imagine that patrons of a venue must provide their contact information to use the Wi-Fi or simply to access a promotion. Through Come-inn, this process not only facilitates access but also creates a contact database that can be used for marketing and customer loyalty purposes. In cases like the one in the Brescia restaurant, a similar system could have recorded customer data upon entry, making identification immediate and not reliant on camera analysis. This reduces investigation time and increases the likelihood of tracking down those responsible.
  • Proactive Customer Management: Data collection isn’t just for preventing fraud; it also helps create a customer profile. Knowing who frequents your venue, their habits, and their preferences allows you to personalize your offerings. You can send targeted promotions, inform customers about special events, and build a stronger, more lasting relationship. This leads to greater customer loyalty and increased revenue.
  • Improved User Experience: With the data collected, you can optimize the venue’s layout, table arrangements, or even service times based on peak hours. Having precise information on how many people visit your venue and at what times allows you to better manage staff and inventory, reducing waste and improving efficiency.

In conclusion, data collection through solutions like Come-inn goes far beyond being a simple deterrent or an aid to law enforcement. It’s an investment in managing your business that turns data into a true competitive advantage. It’s not just a matter of security but of efficiency, customer loyalty, and ultimately, growth.